ADVANCE™ Multi Cat Chicken & Salmon with Rice

ADVANCE™ Multi Cat Chicken & Salmon with Rice

Dry Cat Food
4.5 from 122 reviews
Digestive Health
Immunity Natural Defences
Dental Care

From kittens to healthy ageing cats, this evidence-based formula is made to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for all lifestages. No matter their age, they'll thrive with a heathy gut, less plaque, better digestion, and a sleek coat that sheds less.

Our Price: $12.65
Our Price: $12.65 Regular price RRP $12.00
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Our Price: $12.02
Our Price: $12.02 Regular price RRP $12.00
Ingredients + nutrient analysis
Shipping and Returns


ADVANCE™ products are scientifically formulated to help improve cat health. Made locally from our home in the Central Tablelands of NSW by leading cat nutritionists for over 20 years.


A unique knowledge of the needs of Australian cats sees us sourcing and blending high quality ingredients to create a range of specifically tailored foods.


Key Benefits


Complete and balanced nutrition for all life stages


Promotes Dental Health


To maintain a healthy skin and coat with reduced coat scale


Clinically proven to increase antioxidant levels. Helps promote a natural defence against Australia's climate


Helps support a healthy gut microbiome


Tasmanian Salmon


Colours & flavours


Wheat, whole corn, soy & beef




Salmon Meal; Rice; Maize Gluten; Chicken Meal; Chicken Fat; Rice Flour; Sorghum; Natural Flavour (Chicken); Salt; Dried Beet Pulp; Vitamins and Minerals; Turkey Meal; Sunflower Oil; Sodium Tripolyphosphate; Amino Acids (incl. Taurine and Methionine), Antioxidants.


Nutritional information


Per 100 g

Per 1000 kcal

Protein, crude

34 %

88.4 g

Fat, crude

20 %

51.2 g


6.5 %

16.6 g


9.5 %

24.3 g

Vitamin E (min.)

39 IU

100 IU

Vitamin C (min.)

25 mg

64.1 mg

Zinc (min.)

10.2 mg

26 mg

Linoleic Acid (min.)

0.76 g

1.95 g

Omega 3 (min.)

0.02 g

0.05 g

Omega 6 (min.)

0.76 g

1.95 g

Taurine (min.)

142 mg

365 mg

Average Metabolisable Energy 390 kcals/100 g.



Rated 4.5 out of 5 stars
Based on 122 reviews
93%would recommend this product
122 reviews
  • Kelli H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    12 seconds ago
    So happy with how the cats look and feel with their coat.

    very happy

  • Monica W.
    Verified Buyer
    I do not recommend this product
    Rated 1 out of 5 stars
    3 months ago
    He normally likes salmon.

    I thought for sure he would eat this as he likes raw chicken and likes salmon but again no

    C Profile picture for Cognizant
    3 months ago

    Hi Monica
    We are sorry that your cat has refused to eat our ADVANCE Multi Cat Chicken & Salmon with Rice dry cat food. Before introducing any formulations, we carry out extensive trials using a wide cross section of pets in their own homes. We would expect to detect any problems with general acceptance during these trials.

    We understand that as individuals, our pets have their own tastes and preferences and may be reluctant to change. We therefore suggest that any new product or variety be introduced very gradually to help reduce the risk of rejection.

    We have reached out to you via email regarding this matter. Please check your inbox.

    The ADVANCE™ team

  • Karen S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Cats enjoy it

    The cats seem to like it but it does make the litter tray quite smelly :-(

  • Benita M.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    11 months ago
    Advance Multi Cat Chicken & Salmon with Rice

    cats love it

  • Danielle H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    11 months ago
    The Cat's meow - Advance Multi Cat Chicken & Salmon with Rice

    The cats loved these biscuits. Even during the transition phase, the cats had no loose bowel movements.

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Shipping & Returns

How much does shipping cost?

Great news: it's free when you spend over $49. For orders below $49, the shipping fee will be $10.99.

How long does shipping take?

We ship all orders from our warehouse in Dandenong South, VIC. When your order has been dispatched from the warehouse and is on its way you will receive a tracking text from the courier to find an estimated arrival time for your order. If you have any concerns please Contact Us.

Where is my order?

When you place an order you will promptly receive a confirmation email from ADVANCE™. When your order is packed and ready to be sent, you will receive an email or text with your tracking number from our Courier Delivery Service that you can use to track your order on its journey to your doorstep.

Please ensure you check your junk email for these emails if you cant see them in your inbox.

Can I return an order?

If you find that you're unhappy with an item you've purchased from us, we have a hassle-free returns policy as well as a dedicated support team to make everything right for you. Simply contact us and we will contact you within 2 business days. Please note that no credits or refunds can be given without first speaking to a ADVANCE™ representative.

Please include your order number, detailed description and images with your return request.

Where can ADVANCE deliver my order?

We ship to residential homes all over Australia! That said, sometimes our couriers cannot offer door to door delivery for more remote areas - in this case, your goods will be left at the nearest local collection point for safekeeping until you're ready to pick them up, or you can opt to have us deliver your items without signature if you wont be home at estimated delivery time

We are also happy to deliver to your workplace: just make sure you include your business name to make sure your order arrives promptly.

We unfortunately do not ship to PO boxes.

Do you deliver outside of Australia?

We do not currently ship outside of Australia.

Are you able to deliver to PO boxes?

We unfortunately do not ship to PO boxes.

Where are ADVANCE Orders shipped from?

All orders are shipped from our warehouse in Dandenong South, VIC directly to you.

At what time of day will my order be delivered?

There is no standard time of the day that your order will be delivered. When you place an order, you can leave clear instructions on where the package should be left if you are not home, as we give our couriers "authority to leave".

Why is my delivery split in multiple boxes?

We may have split our products up into different packages depending on the type and size of the products. You may get multiple boxes in your order, and on the odd occasion these might arrive on different days depending on when they are dispatched.

Subscribe and unlock benefits


Not sure how often you’ll need pet food? That’s OK! You can always adjust the timings of your delivery in the subscription portal.


As a courtesy reminder, we’ll email you 3 days before each shipment. Don’t worry, we’ll only bill you when your order actually ships.

Easy order changes

Your order is fully flexible! That means you can add to it, skip it, delay it or cancel it at any time by logging into your account.

View full details

Frequently Bought Together

ADVANCE™ Multi Cat Chicken & Salmon with Rice


Only Once

Total : $500

Powerful ingredients for cat health

Natural Colostrum

Colostrum is rich in growth factors, immune factors and immunoglobulins. Given in the diet, these nutrients have been demonstrated to have local effects on the gut lining, providing protection and aiding gut development. Colostrum also helps support a healthy gut microbiome.

Digestive Health

Gut Microbiome

Antioxidant Vitamin C

Vitamin C is a water soluble vitamin and a natural antioxidant that helps to protect the cell membranes from free radical damage and support a pet's natural defences.

Immunity Natural Defences

STPP (Sodium Tripolyphosphate)

An active ingredient that binds calcium in the saliva to help reduce tartar formation to promote dental health.

Dental Care

Our trusted approach to pet wellness

Backed by the globally-renowned Waltham Pet Science Institute and Guide Dogs Australia, ADVANCE ‘s tailored nutritional solutions are trusted by vets, breeders and pet professionals across Australia and the world.

My kitten predicted weight is and is generally an

Loved by pets and their parents

Justine B

Good health and fitness starts on the inside, we won’t feed anything else.

Nicole S

ADVANCE™ has proven that it is the best out there for our fur babies.

Ann & Dennis O

We started using ADVANCE™ back in 2006. It has most certainly improved the overall coat, condition and wellness of our dogs.

Sylvia S

My Lab puppies love it and it is good value.

Mark Y

We just love this product and have been using ADVANCE™ puppy for many years.

Judith B

I'm happy knowing they get all their needs from ADVANCE™ puppy food. I know they love it because they clean their bowls without looking up, and I don't need to worry about adding vitamins, minerals etc.

Shellie M

My puppies absolutely love this food. Not only is it tasty, their condition is incredible. I love that every time I put the food down they eat it so happily. Great product.


Provides all the nutrition a dog needs. High quality product that our dogs love.


Pleased to see no artificial colours or flavours in the product, and also that the product is made in Australia.


I like that it’s nutritionally balanced and that my dog didn’t have any hesitation eating it when we first offered to him.

Everything they need, nothing they don't.

No artificial preservatives

Microbiome and gut support

Flavours for fussy eaters

Recommended by professionals

Better for the planet