ADVANCE™ Indoor Adult Chicken with Rice

ADVANCE™ Indoor Adult Chicken with Rice

Dry Cat Food
5.0 from 1 reviews
Healthy Body Weight
Hairball Reduction
Gut Microbiome

Packed with evidence-based taste, this nutritious and nourishing recipe supports the needs of indoor cats by helping turn fat into energy, maintain muscle mass and eliminate those pesky hairballs.

Our Price: $50.55
Our Price: $50.55 Regular price RRP $42.50
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Our Price: $48.02
Our Price: $48.02 Regular price RRP $42.50
Ingredients + nutrient analysis
Shipping and Returns


ADVANCE™ products are scientifically formulated to help improve cat health. Made locally from our home in the Central Tablelands of NSW by leading cat nutritionists for over 20 years.

A unique knowledge of the needs of Australian cats sees us sourcing and blending high quality ingredients to create a range of specifically tailored foods.


Key Benefits

Helps burn fat to support a healthy metabolism


Reduces frequency of hairballs and may help reduce hairball symptoms


Promotes Dental Health


Enhanced levels of natural Omega 3 and Omega 6 fatty acids support a healthy skin and coat and help reduce coat scale. Other nutrients including high quality protein, Zinc & Vitamin A further supports skin and coat health


Promotes a healthy urinary tract


Helps support a balanced gut microbiome plus a highly digestible formula aids nutrient absorption, promotes healthy digestion and reduced litter box odour


Colours & flavours


Wheat, whole corn, soy & beef




Chicken Meal; Rice; Maize Gluten; Chicken Fat; Sorghum; Natural Flavour (Chicken); Dried Beet Pulp; Turkey Meal; Salt; Cellulose; Vitamins and Minerals; Sunflower Oil; Slippery Elm Bark; Sodium Tripolyphosphate; Amino Acid (incl. Taurine and Methionine); Antioxidant; Psyllium Husk; L-Carnitine.

Nutritional information


Per 100 g

Per 1000 kcal

Protein, crude

32 %

86.4 g

Fat, crude

16 %

43.2 g


6.5 %

17.5 g


9.5 %

25.6 g

Vitamin E (min.)

37 IU

100 IU

Vitamin C (min.)

25 mg

67 mg

Zinc (min.)

9.6 mg

26 mg

Linoleic Acid (min.)

0.72 g

1.95 g

Omega 3 (min.)

0.02 g

0.05 g

Omega 6 (min.)

0.72 g

1.95 g

Taurine (min.)

135 mg

365 mg

L-Carnitine (min.)

5 mg

13.5 mg

Average Metabolisable Energy 370 kcals/100 g.


Rated 5.0 out of 5 stars
Based on 1 review
100%would recommend this product
1 review
  • Karen S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 minutes ago
    Why I Love Advance

    I love using Advance cat food because my cats love it and I know that I am giving them the very best that I can to keep them well and healthy. They have been fed Advance their entire loves and to be 15 and 16 years old with no health issues is a testament to the fact that Advance has been the right choice

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Shipping & Returns

How much does shipping cost?

Great news: it's free when you spend over $49. For orders below $49, the shipping fee will be $10.99.

How long does shipping take?

We ship all orders from our warehouse in Dandenong South, VIC. When your order has been dispatched from the warehouse and is on its way you will receive a tracking text from the courier to find an estimated arrival time for your order. If you have any concerns please Contact Us.

Where is my order?

When you place an order you will promptly receive a confirmation email from ADVANCE™. When your order is packed and ready to be sent, you will receive an email or text with your tracking number from our Courier Delivery Service that you can use to track your order on its journey to your doorstep.

Please ensure you check your junk email for these emails if you cant see them in your inbox.

Can I return an order?

If you find that you're unhappy with an item you've purchased from us, we have a hassle-free returns policy as well as a dedicated support team to make everything right for you. Simply contact us and we will contact you within 2 business days. Please note that no credits or refunds can be given without first speaking to a ADVANCE™ representative.

Please include your order number, detailed description and images with your return request.

Where can ADVANCE deliver my order?

We ship to residential homes all over Australia! That said, sometimes our couriers cannot offer door to door delivery for more remote areas - in this case, your goods will be left at the nearest local collection point for safekeeping until you're ready to pick them up, or you can opt to have us deliver your items without signature if you wont be home at estimated delivery time

We are also happy to deliver to your workplace: just make sure you include your business name to make sure your order arrives promptly.

We unfortunately do not ship to PO boxes.

Do you deliver outside of Australia?

We do not currently ship outside of Australia.

Are you able to deliver to PO boxes?

We unfortunately do not ship to PO boxes.

Where are ADVANCE Orders shipped from?

All orders are shipped from our warehouse in Dandenong South, VIC directly to you.

At what time of day will my order be delivered?

There is no standard time of the day that your order will be delivered. When you place an order, you can leave clear instructions on where the package should be left if you are not home, as we give our couriers "authority to leave".

Why is my delivery split in multiple boxes?

We may have split our products up into different packages depending on the type and size of the products. You may get multiple boxes in your order, and on the odd occasion these might arrive on different days depending on when they are dispatched.

Subscribe and unlock benefits


Not sure how often you’ll need pet food? That’s OK! You can always adjust the timings of your delivery in the subscription portal.


As a courtesy reminder, we’ll email you 3 days before each shipment. Don’t worry, we’ll only bill you when your order actually ships.

Easy order changes

Your order is fully flexible! That means you can add to it, skip it, delay it or cancel it at any time by logging into your account.

View full details

Frequently Bought Together

ADVANCE™ Indoor Adult Chicken with Rice


Only Once

Total : $500

Powerful ingredients for cat health


L-Carnitine helps support a healthy metabolism by encouraging the transport of fats into the cell to be used for energy, encouraging healthy bodyweight by maintaining lean muscle mass


Healthy Body Weight

Psyllium Husk

A water retentive fibre that expands in the gastrointestinal tract to allow the bowel walls to work the contents through smoothly. Over a period of time, this process removes unwanted material and waste from the walls of the colon, helping to regulate digestive transit and support digestive health.

Hairball Reduction

Fermentable Prebiotic Fibre

Fermentable Prebiotic Fibre provides 'food' for beneficial gut bacteria. This helps support digestion and a healthy gut microbiome for overall digestive tract health, encouraging the growth of good bacteria for improved digetive tract health which also helps promote ideal stool quality.

Gut Microbiome

Healthy Stool

My cat's predicted weight is and is generally an

Loved by pets and their parents

Justine B

Good health and fitness starts on the inside, we won’t feed anything else.

Nicole S

ADVANCE™ has proven that it is the best out there for our fur babies.

Ann & Dennis O

We started using ADVANCE™ back in 2006. It has most certainly improved the overall coat, condition and wellness of our dogs.

Sylvia S

My Lab puppies love it and it is good value.

Mark Y

We just love this product and have been using ADVANCE™ puppy for many years.

Judith B

I'm happy knowing they get all their needs from ADVANCE™ puppy food. I know they love it because they clean their bowls without looking up, and I don't need to worry about adding vitamins, minerals etc.

Shellie M

My puppies absolutely love this food. Not only is it tasty, their condition is incredible. I love that every time I put the food down they eat it so happily. Great product.


Provides all the nutrition a dog needs. High quality product that our dogs love.


Pleased to see no artificial colours or flavours in the product, and also that the product is made in Australia.


I like that it’s nutritionally balanced and that my dog didn’t have any hesitation eating it when we first offered to him.

Everything they need, nothing they don't.

No artificial preservatives

Microbiome and gut support

Flavours for fussy eaters

Recommended by professionals

Better for the planet